1. Privacy Policy

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy set out below this text.

Analysis Tools and Tools from Third Parties

When you visit our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about the options for objection in this privacy policy.

2. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal e-mail to us is sufficient for this purpose. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the State Data Protection Officer of the federal state in which our company has its registered office. A list of the data protection officers and their contact details can be found at the following link:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to Data Portability

You have the right to have data which we process on the basis of your consent or in performance of a contract automatically handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “https://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a contract subject to a charge, there is an obligation to transmit your payment data (e.g. account number in the case of a direct debit authorisation), these data are required for payment processing.

Payment transactions using the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from “https://” to “https://” and by the lock symbol in your browser line.

With encrypted communication, your payment data which you transmit to us cannot be read by third parties.

Information, Blocking, Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to rectification, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice (Impressum) for this purpose and for further questions on the subject of personal data.

Objection to Advertising E-Mails

We hereby object to the use of contact data published within the scope of the legal notice obligation for the purpose of sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

3. Data Collection on Our Website

Cookies

Some of the Internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files, which are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behaviour) are stored, these are dealt with separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

These data are not merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal e-mail to us is sufficient for this purpose. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your inquiry has been completely processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

4. Social Media

Sharing Content via Plugins (Facebook, Google+1, Twitter & Co.)

The content on our pages can be shared in a data protection-compliant manner in social networks such as Facebook, Twitter or Google+. For this purpose, this site uses the eRecht24 Safe Sharing Tool. This tool establishes direct contact between the networks and users only when the user actively clicks on one of these buttons.

There is no automatic transfer of user data to the operators of these platforms via this tool. If the user is logged in to one of the social networks, an information window appears when using the social buttons of Facebook, Google+1, Twitter & Co. in which the user can confirm the text before sending it.

Our users can share the content of this site in a data protection-compliant manner in social networks without complete surf profiles being created by the operators of the networks.

Facebook Plugins (Like & Share Button)

Plugins of the social network Facebook are integrated on our pages. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plugins by the Facebook logo or the “Like” button (“Gefällt mir”) on our page. An overview of the Facebook plugins can be found here:
https://developers.facebook.com/docs/plugins/.

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the contents of our pages on your Facebook profile. This enables Facebook to associate your visit to our pages with your user account. We point out that we as the provider of the pages do not receive any knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at:
https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Twitter Plugin

Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter in the process. We point out that we as the provider of the pages do not have any knowledge of the content of the transmitted data or its use by Twitter. Further information can be found in Twitter’s privacy policy at:
https://twitter.com/privacy.

You can change your privacy settings on Twitter in the account settings at:
https://twitter.com/account/settings.

Google+ Plugin

Our pages use functions of Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and dissemination of information: With the Google+ button you can publish information worldwide. Via the Google+ button you and other users receive personalised content from Google and our partners. Google stores both the information that you have given a +1 for a piece of content and information about the page you viewed when you clicked +1. Your +1 may be displayed as notices together with your profile name and your photo in Google services, such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet.

Google records information about your +1 activities in order to improve Google services for you and others. To be able to use the Google+ button, you need a globally visible, public Google profile that must at least contain the name chosen for the profile. This name is used in all Google services. In some cases this name may also replace another name that you have used when sharing content via your Google account. The identity of your Google profile may be shown to users who know your e-mail address or have other identifying information about you.

Use of the collected information: In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google data protection provisions. Google may publish summarised statistics about the +1 activities of users or pass these on to users and partners, such as publishers, advertisers or associated websites.

5. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files stored on your computer that enable an analysis of how you use the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both its website offering and its advertising.

IP Anonymisation

We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activities and to provide other services related to website and Internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, we point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of these data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website:
Deactivate Google Analytics.

For more information on how user data is handled by Google Analytics, please refer to Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. These data come from interest-based advertising by Google as well as visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown under “Objection to data collection”.

WordPress Stats

This website uses the WordPress tool Stats to statistically evaluate visitor accesses. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies that are stored on your computer and that enable an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymised after processing and before storage.

“WordPress Stats” cookies remain on your end device until you delete them.

The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both its website offering and its advertising.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of our website may be limited.

You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link:
https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you must set the opt-out cookie again.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called “cookies”, text files which are stored on your computer and which enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyse information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not merge your IP address with other data stored by you.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising.

You can prevent the installation of cookies by selecting the appropriate settings in your browser software; however, we point out that in this case you may not be able to use all the functions of this website to their full extent. By using this website, you consent to the processing of the data collected about you by Google in the manner described above and for the above-mentioned purpose.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Within the scope of Google AdWords, we use so-called conversion tracking. If you click on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the Internet browser places on the user’s computer. These cookies lose their validity after 30 days and are not used for personal identification of the users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and has been redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising.

For more information about Google AdWords and Google conversion tracking, please refer to Google’s privacy policy:
https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to check whether data entry on our websites (e.g. in a contact form) is made by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The data processing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from spam.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at the following links:
https://www.google.com/intl/de/policies/privacy/ and
https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website uses the visitor action pixel from Facebook for conversion measurement. The provider is Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

This makes it possible to track the behaviour of site visitors after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. In this way, Facebook can enable ads to be placed on Facebook pages and outside of Facebook. We as the site operator cannot influence this use of the data.

Further information on the protection of your privacy can be found in Facebook’s privacy policy:
https://www.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing function in the ad settings section at:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:
https://www.youronlinechoices.com/de/praferenzmanagement/.

6. Plugins and Tools

YouTube

Our website uses plugins from YouTube, a site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on the handling of user data can be found in YouTube’s privacy policy:
https://www.google.de/intl/de/policies/privacy.

Vimeo

Our website uses plugins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged into Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Further information on the handling of user data can be found in Vimeo’s privacy policy:
https://vimeo.com/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. Google thus becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google Web Fonts can be found at:
https://developers.google.com/fonts/faq
and in Google’s privacy policy:
https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

The use of Google Maps is in the interest of an appealing presentation of our online offers and easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

For more information on the handling of user data, please refer to Google’s privacy policy:
https://www.google.de/intl/de/policies/privacy/.